Monday Jul. 11, 2011
Outdoor advertising in Black neighborhoods
We have published work on outdoor advertising in Black neighborhoods. Our work in Central Harlem, NYC, showed that 25% of all ad spaces marketed alcoholic beverages; that as many as 50% of alcohol ads were within 500 ft of schools (despite purported internal guidelines among outdoor advertisers not to do so); and that exposure to alcohol advertising was associated with 13% greater odds of being a problem drinker among Black women. Some examples of alcohol ads in the city are shown here.
Posted by RNA at 7:24am